Braight marketing website & e-shop

Web design

Project overview

The client is a platform that helps women-owned businesses grow through the use of artificial intelligence tools. It provides both a community for women and educational courses on various business topics.

Problem

Braight has been using Canva as a substitute for a website, which has hindered the business's ability to market itself effectively, look professional, inspire credibility, and increase subscription prices.

Vibrant brand

I have created a design that reflect Braight's brand as tech-savvy, modern, friendly, and focused on community building and artificial intelligence education.

Responsive design

The website is fully responsive, following a design system that is based on the coding framework.

E-shop for courses

An e-shop was added to allow people who do not have Braight membership to buy courses.

Style guide

The style guide caters to both desktop and mobile parameters.

Lessons learned

  1. Colorful Instagram visuals don't necessarily translate well to website design direction.
  2. It is important to talk to the programmer before starting to design a website to set up a design system/style guide based on the framework that will be used for coding.

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